THINGS YOU NEED TO KNOW ABOUT PRE-SELLING HOMES

Selling a home is a concept most people are familiar with. Pre selling a house is a little more difficult.

When you sell a home conventionally, you’re selling it for what it is: a physical structure that your client will live in or rent out.

Pre selling a home involves selling the planned house, even before construction is complete. You can sell during construction, or even as early as simply owning the land where you will have it built.

It can be difficult to persuade buyers into purchasing a home that does not yet exist. Exactly for this same reason, financing the property can be more confusing than a regular home.

But, if you have the knowledge about this type of transaction, you can put your buyer’s mind at ease.

Listed below are seven things you need to know about pre selling homes.

Be Realistic About Delays

Pre selling a home often involves the understanding that contractors will finish building the house in over 12 months.

In fact, custom-built homes typically take between 10 and 16 months to complete.

And that’s just the home’s construction. It takes even more time to clear out the land, order supplies, and get everything in order before building begins.

Be realistic with your client about the potential delays they may experience, especially if the home is a larger-scale project.

Also, acknowledge the fact that delays sometimes happen without human error involved. Floods, fires, tornadoes, and other disasters can significantly push back the completion date.

Buyers will appreciate your honesty, so be straightforward with them. People are more likely to purchase from someone they can trust.

You’re Selling an Idea

Pre selling is an entirely abstract concept. As a salesperson, you are receiving payment for something that doesn’t even exist yet.

You’re not selling empty space, though. You’re selling an idea. More specifically, you are selling the promise that you can bring your client’s idea into reality.

You may be asking “how do I sell something that I can’t even show?”

Just because the home does not exist yet does not mean you can’t help your clients visualize it, however. There are tools to help them see exactly what they’re looking for before they buy.

Be as thorough as possible when it comes to what your client wants. It will pay off for them (and you) in the long run.

Look at the Future Market

If your buyer is on the fence about buying a home before its construction begins, it’s your job to convince them that it’s worth it.

If studies project market trends to increase over the next couple years, make sure to point this out to your client.

A home that he or she purchases for $1 million before construction may be worth over $2 million after the contractors complete the project. Rising property value is also a very powerful force in the real estate industry.

The knowledge that they can always sell the home and get their money back will comfort them.

A comfortable client is much more likely to turn into a buyer.

Secure the Deposit

Losing money is one of people’s biggest fears. Whether it’s through gambling, stocks, or other investments, nobody wants to let go of their cash if they don’t have to.

If the company responsible for building the homes happens to goes bankrupt, then your client will lose their deposit.

You can eliminate this concern by providing research and information about the developer. Testimonials, statistics, and how long they have been in business are great points to bring up.

The more security you can offer your client, the more likely they will seriously consider making the purchase.

Floor Plans May Change

So, you’ve finally come to an agreement with what your client wants in their dream home.

They’ve envisioned the rooms, the appliances, the furniture, and even the ornamental rug.

Now’s the time to tell them that they might not get 100 percent of what they imagined. Construction can be very volatile (especially over a period of years), and the developer may make floor plan changes that suit the home better.

And, what the developer says is what goes. After all, they are the one in charge of the house’s construction.

Encourage your client to give as much input as they want on the home you are pre selling. Just make sure to remind them that there may be some changes along the way.

Highlight the Advantages of Pre Selling

For buyers, the purchase of a pre-sold home offers a few advantages they won’t find anywhere else.

The major benefit here is that the buyer is thoroughly involved in the home’s layout and design. They have a big say in where amenities go, common areas, bedrooms, etc.

This is the main factor that attracts buyers to pre-sold homes in the first place.

Secondly, those who are pre selling homes often require only a minimal down payment or deposit. The rest of the money is only necessary when the contractors finish the home.

Buyers who are able to budget for this extended period of time will find themselves knowing they have a house waiting for them in the future.

Transparency is Key

Your buyer needs to know that you will be transparent with them during the construction process. Nobody wants to buy a pre-sold home and then not hear anything about it for two years.

Even worse, nobody wants to have a long period of silence and then find out their home doesn’t even look like how they wanted it to!

Integrity goes a long way when selling a product, especially a home due to its high-involvement purchasing process.

Assure your client that you will be able to provide them with updates should anything change. Also let them know that they are free to contact you with any questions or concerns.

HOW YOU CAN LEVERAGE DIGITAL MARKETING FOR REAL ESTATE TO GROW YOUR BUSINESS

Digital marketing takes a lot of planning and execution, but it’s necessary to use these tools when looking to gain more exposure.

Every company requires an online presence to be successful. This includes a real estate company.

If someone wants to sell their house or buy a house, they’re not searching for your company in the yellow book. They’re looking online.

It’s easy to want to hire someone to boost your online presence. But anyone can take digital marketing tools and use them to increase brand awareness and sales.

But where do you start? Check out these great tips on using digital marketing for real estate.

Create a Great Website

There’s a lot that goes into a great website. You want to have a professional design that includes all of your information and how customers can find and contact you.

User interface and user experience (UI/UX) are essential parts of having a great website. You want all important information to be on your website, but displayed in a way that’s convenient for your website visitor.

The design should match the readability of your website.

But there are other factors that contribute to a great website; a perfect example is a mobile-optimized website.

Your potential customers will more than likely access your website on their phone rather than their desktop, so make your website looks great in mobile view.

So how do you create an amazing website? You can outsource a website designer. But if you’re on a budget, there are several themes to choose and resources to use.

Organic and Inorganic Advertising

Organic advertising (or non-paid) is when you utilize SEO strategies (keywords, link building) to boost your performance in search results.

Inorganic (or paid) advertising is when you pay for ads. These can be ads displayed on the top of search engines, on websites, and you can even pay to advertise certain keywords.

Utilizing both digital marketing strategies will increase your chances of leads and exposure.

An important factor in digital marketing for real estate is using local SEO. Using paid and non-paid keywords promoting the city your company is based in will drive more local customers to your business.

While major search engines such as Google is where you’re looking, don’t forget about social media. Purchase ads on Facebook, utilize hashtags and even pin images of houses.

Make Sure All Advertising is CTA-Rich

‘CTA’ is an acronym that stands for ‘call-to-action.’ This is the button where you subscribe, receives newsletters, and even make a sale.

Your CTA will determine if your leads are truly working.

Start using your information in your CTA. Mention your real estate business, how many homes you sold, and your contact information. Have a convenient ‘contact’ form so your website visitors can send you an email.

Want to boost digital marketing for real estate even further? Feature any press you received, awards and recognition, and even some positive feedback.

Offer this CTA on your website and all over your social media. There are plenty of customers who are interested in buying or selling a home but make them intrigued by your real estate business.

Home buyers ASAP

Use Marketing-Specific Software

Ideally, you want a large following when you use digital marketing for real estate. You have email subscribers, social media followers, and plenty of daily website visitors.

When you achieve this goal, you need some advanced software.

Examples include customer service representation, email marketing tools, social media platforms that allow you to post on multiple social platforms, and software that tracks your ad performance and keyword use.

These tools are essential because it will help make your marking initiatives a lot easier.

Utilize Content

Remember how organic advertising was mentioned? The best way to gain search engine results is by creating great content.

This may take time, but it’s a great first step in advertising your brand. Start writing blogs optimized with keywords that are powerful and relevant to your company. They don’t have to be long and in-depth.

You can even start blogging by promoting your company, describing yourself as a real estate agent, and describing your services.

Content doesn’t have to end at writing. Invest in a good camera and take pictures and video. You can even quickly do this with your smartphone and upload the media on your social platforms.

When customers see the homes you’re selling, giving a small online tour of the house design helps them become personable with you before they even meet you.

Keep Up with the Latest Technology

Our technological society is constantly coming up with impressive software and add-ons.

But what do those have to do with your real estate business? When it comes to locating property and giving clients an in-depth view of your home, you could gain a client before meeting with them.

For example, you can install different home views and add them to your website. These include 3-D, panorama, street view, and 360 virtual tours.

Study Your Competitors

You probably face competition with other real estate agents. Real estate agents in your local area are fighting to sell the same homes you are, so trying to out-sell your competitors can become exhausting.

To make sure you’re one-step ahead of your competitors, check on them regularly and see how they’re marketing themselves.

If you’re not using their same strategies, start using them. If you’re using their same strategies, try something different.

Competition makes any business thrive. But marketing yourself amongst competitors can be overwhelming. Try and utilize their strategies, but market yourself to remain unique.

Time to Strengthen Your Digital Marketing for Real Estate

If you want online results, you have to put in the time to handle marketing. Fortunately, marketing your real estate company is easier than ever.

Increasing brand awareness using free and paid tools while tracking leads will help you understand if what you’re doing is working or not. Don’t be afraid to find software or a helping hand — being a real estate agent is hard work as it is.